The concept of m-commerce is continuing to evolve, and the manufacturers of digital media are being forced to keep pace for the sake of their consumers. The latest innovation in this market place has been designed by leading data entry and point of sale technology expert ID Tech, and is geared towards improving the consumers confidence in mobile payment methods and their security. The BT Mag and BT Scan are the latest in a long line of similar products and mobile payment solutions, and have the potential to make m-commerce and even more universal concept.
The BT Mag and BT Scan: How Do They Work?
These devices not only expand the already advanced ID Tech product range, but they also afford it a far greater sense of purpose and direction. The organization is essentially striving to make mobile payment solutions more accessible to reluctant consumers, and also reassure this demographic that they need not neglect their security or peace of mind when shopping on the move. This is all part of ID Tech’s commitment to improving their consumers everyday lives, and streamlining the process that they use to source and purchase goods.
The devices themselves, which are compatible with smartphones, tablets and PC applications, serve 2 distinct purposes for mobile consumers. For example, the BT Mag provides an encryption of the magnetic data strip on credit or debit cards, and this affords shoppers reassurance that their financial information is being read efficiently and securely. Similarly, the BT Scan product is also focused on the consumers security and peace of mind, as it delivers efficient barcode reading technology to mobile devices through its dependable Bluetooth connection.
Are These Products Likely to Be a Success on the Consumer Market?
It is rare to find 2 products that have such appeal in an existing market, but the BT Mag and BT Scan devices tap perfectly into the mindset of the modern consumer. Not only are they versatile and available for use independently or in conjunction with existing ID Tech products such as the Imag Pro and Shuttle, but they also provide an ideal platform through which both experienced and reluctant mobile shoppers can make purchases safely and securely. Additionally, they are easy to use, portable and have the functionality to read a diverse range of magnetic media products.
These features distinguish the BT Mag and BT Scan as products that are likely to be extremely popular in the consumer market, regardless of their proposed price point or initial target market. While reassuring the minds of mobile consumers, these devices have also given merchants the opportunity to offer their individual customers a new and secure method of payment, which has the capacity to swipe credit cards, loyalty cards and gift cards in any location or space in time. Given that both businesses and individuals are happy to spend money in the quest for security and convenience, ID Tech’s latest devices offer a level of value for money that is not often found in technology products.
The Bottom Line
The BT Mag and BT Scan are ideal fits for the current consumer market, especially as identity theft scams and schemes are becoming increasingly sophisticated as technology evolves. By creating evolving a range of secure mobile payment solutions for shoppers, ID Tech are protecting their customers interests and allowing them to conduct financial transactions through a reliable and convenient medium.